2 Jul 2026
Public Backs Higher Taxes on High-Street Slot Machines and Casinos According to New Polling

Support for raising taxes on adult gaming centres and casinos has reached 43 percent according to polling released by the Social Market Foundation think tank, and the figures point to a clear shift in public attitudes toward physical gambling venues that operate on Britain's high streets. The report models the impact of doubling machine games duty from its current 20 percent rate to 40 percent, an adjustment that researchers calculate could deliver between £275 million and £458 million in additional annual revenue on top of the £600 million already collected from Category B £2 slot machines.
Those who have examined the data note that the proposal singles out land-based operations, which avoided the duty increases previously applied to online gambling platforms, and the modelling assumes the extra levy would apply specifically to machines found in adult gaming centres and casinos rather than remote offerings. The timing places the findings in late June 2026, setting the stage for potential discussions as July approaches and lawmakers review fiscal options ahead of the next budget cycle.
Breakdown of the Revenue Model
Figures released with the report show current machine games duty receipts from Category B machines sitting at approximately £600 million per year, while the proposed rate change would layer on the higher range of additional income depending on player volumes and venue adjustments. Observers point out that the modelling accounts for possible behavioural responses from operators, including adjustments to machine numbers or prize structures, yet still projects substantial net gains for the Treasury under the doubled duty scenario.
Researchers at the Social Market Foundation constructed several scenarios that factor in different levels of compliance and market contraction, and the resulting range of £275 million to £458 million reflects those variables. Data indicates that high-street venues have maintained steady footfall in many locations despite competition from online alternatives, which means the tax base remains large enough to generate meaningful additional receipts if the rate rises.
Polling Results and Public Sentiment
The survey component of the report captured responses from a representative sample of British adults, revealing that 43 percent favour the tax increase while a smaller share expressed opposition and the remainder remained undecided. When broken down by demographic groups, support appeared stronger among those who rarely or never visit gambling premises, whereas regular patrons showed more divided opinions. Analysts who reviewed the cross-tabs note that awareness of existing duty rates remained low across all groups, suggesting the 43 percent figure may shift once more detailed information circulates.

Questions in the poll framed the increase as a measure targeting physical venues that escaped earlier remote gaming duty hikes, and this context influenced how respondents weighed the proposal. Those who've studied similar tax debates observe that linking the change to fairness between online and offline operators tends to boost support, particularly when the revenue is presented without reference to specific spending plans.
Link to Potential Policy Developments
Media coverage has connected the report's findings to comments from Andy Burnham, whose past statements on gambling regulation have included calls for tighter oversight of high-street operations. Although the think tank itself stops short of attributing the polling directly to any single politician, the alignment with Burnham's earlier positions has prompted speculation that the data could inform future policy moves at both local and national levels. The Guardian article covering the release highlights how such proposals often surface during periods when local authorities seek additional funding streams without raising council tax.
Because the duty increase would apply uniformly across England, Scotland, and Wales, implementation would require coordination between Westminster and devolved administrations, and early reactions from industry representatives have focused on the need for transitional arrangements. Operators have already begun modelling the effect on machine profitability under the 40 percent rate, and some have signalled that slower replacement cycles for older equipment could follow if the change takes effect.
Next Steps and Timeline Considerations
With the report now in the public domain, attention turns to whether Treasury officials will incorporate the modelling into the July 2026 fiscal planning round. The Social Market Foundation has made its full dataset and methodology available for scrutiny, allowing independent economists to test the assumptions around player elasticity and venue closures. Those monitoring parliamentary calendars note that any legislative vehicle for a duty change would most likely appear in the autumn Finance Bill, giving both supporters and opponents several months to present evidence.
Local councils have also taken interest because adult gaming centres often occupy prominent high-street locations, and the extra revenue could be earmarked for regeneration projects or public health initiatives tied to gambling-related harm. The report stops short of prescribing how the money should be spent, leaving that decision to elected representatives.
Conclusion
The Social Market Foundation findings establish a quantified case for increasing machine games duty on adult gaming centres and casinos, backed by polling that shows 43 percent public support and revenue projections ranging from £275 million to £458 million annually. As July 2026 unfolds, the data provides a concrete reference point for policymakers weighing options on physical gambling taxation. Further analysis of the underlying assumptions will determine how widely the proposals influence upcoming fiscal decisions.